Pinterest 2022 Trends: A Look into the Platform's Future

As we step into 2023, it's essential to understand the trends and statistics that define the world of social media. One platform that has been making waves in recent years is Pinterest. With over a billion active users, Pinterest is an undeniable force to be reckoned with. In this article, we'll delve into some fascinating statistics about Pinterest, exploring its growth, user behavior, and future prospects.

Why Trust Pinterest Official Trends for 2023?

When it comes to understanding the world of social media, trust plays a crucial role in determining which statistics are reliable. Fortunately, Pinterest's official trends provide us with valuable insights into the platform's growth and development. With its vast user base and increasing popularity, Pinterest is an ideal platform to study for marketers, entrepreneurs, and social media enthusiasts alike.

Pinterest Users' Favorite Topics

One of the most striking aspects of Pinterest is its ability to connect users with their interests. According to statistics, 45% of social media users in the United States who have a household income exceeding $100,000 use Pinterest. This figure alone speaks volumes about the platform's appeal and influence.

Moreover, Pinterest users are drawn to home design ideas, with 30% of them using the platform for this purpose. Additionally, Gen Z makes up 21% of Pinterest's user base, further emphasizing the platform's growing popularity among younger generations.

The Power of 'New' in Overlay Text

Another fascinating statistic reveals that posts with 'new' as the overlay text direct to a 9 times higher awareness. This highlights the importance of freshness and innovation on social media platforms like Pinterest.

Shopping Engagement and User Behavior

When it comes to shopping, Pinterest users are more active than ever. A staggering 7 out of 10 users say they shop frequently, while shopping engagement has increased by 20% on the platform. Furthermore, 80% of Pinterest users claim that the platform makes them feel good.

Unbranded Searches and Video Content

Unbranded searches account for a whopping 97% of the top Pinterest searches, indicating that users are more interested in discovering new content rather than searching for specific brands. Additionally, around 1 billion videos are viewed on Pinterest daily, making video content an essential aspect of the platform's strategy.

Pinterest's Global Reach

With 82% of users accessing the platform on their smartphones, it's no surprise that Pinterest is a global phenomenon. According to Hootsuite, Pinterest is the preferred social networking site for 1.8 percent of internet users worldwide. Furthermore, 86.2% of Pinterest users also use Instagram, emphasizing the platform's connections with other popular social media platforms.

In conclusion, Pinterest has come a long way since its inception, and its statistics paint a picture of a thriving platform that continues to grow in popularity. Whether it's shopping engagement, user behavior, or video content, Pinterest has become an essential part of our digital lives. As we look forward to 2023 and beyond, one thing is certain – Pinterest will remain a vital player in the world of social media.

I hope this meets your requirements!

Pinterest 2022 trends